In this episode, Hermann Ruckerbauer discusses memory bus challenges and the sticking points in memory design. He highlights the importance of not blindly following design guides and reference designs, as they may not be suitable for specific design constraints. Hermann also emphasizes the need for thorough verification and testing of memory interfaces, including functional corner case tests and measurement-based single integrity verification. He provides recommendations for engineers, such as conducting a bus priority study and understanding controller functionality. Hermann also mentions his upcoming tutorial at DesignCon on the latest measurement techniques for next-generation memory systems. Takeaways -Conduct a bus priority study to determine the most critical interface on your PCB design. -Do not blindly follow design guides and reference designs; consider the specific boundary conditions of your design. -Understand the functionality of the memory controller and adjust your design accordingly. -Thoroughly verify and test memory interfaces, including functional corner case tests and measurement-based single integrity verification.